ABOUT

Parade specializes in experiential events, engaging brand activations, and developing creative concepts for our clients

Our bread and butter is our power to collaborate with the best creatives in the game, utilizing their unique skill sets to provide you with fresh perspectives and solid concepts while we manage all elements to ensure a memorable and aligned brand experience.

Because, each project is unique— the team that works on it should be no different. From chefs to copy writers, brand ambassadors to social media strategists, we bring leaders in every field together to create a crack team, able to tackle your projects from any angle, providing you with a 360 approach and an inhouse solution for all your needs.

Founder Dax Droski has spent his career building brands and event concepts. This experience provides your company with swift passage into a world of talented creatives able to inject energy and passion into your next project.

 
 
 
 
 
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SERVICES

+ Graphic Identity & Design

Developing a brand’s creative assets aka visual ‘personality’ by creating logos, fonts, color guides and more; ensuring a consistent and cohesive brand identity is communicated to consumers.

+ Website Development

Having a functional and well-designed website is a critical and powerful tool in telling your story and connecting directly to your audience. Give us your objectives and we’ll give you an engaging and user friendly website that will up your digital game and expand your online reach.

+ Content Creation

You’re going to need content. Whether it’s your first few social media images, a stock photo for your first article feature, or an imaginative and engaging promo video; we work closely with the best content creators in the business to nail every aspect of your media with bullseye accuracy.

+ Brand Ideation & Strategy

No concept too big or too small, we’ll work with you to develop everything you need to build and optimize your brand, from an initial creative brief aimed at defining your idea, mission statement, and value proposition to implementing a topnotch digital marketing strategy, we are with you every step of the way.

+ Digital Marketing & Communications

Understanding the when, where, and how to connect and communicate online with your target market is key to your brand's long term success. From social media management and paid ad campaigns to developing captivating Mailchimp newsletters that convert your viewers into buyers, we’ll make certain your messaging is exactly what you want and need it to be.

+ Ambassador Programs

Finding the right people to represent your brand and tell your story in an authentic and meaningful way is critical to any successful marketing and promotions strategy. Whether online or IRL, we recruit the very best ambassadors to drive engagement and sales by expanding your reach and connecting with your desired audience.

+ Brand Partnership & Sponsorship

Need help bringing your brand to life and engaging new audiences but don’t know where to look? We have over 15 years experience in the festival & events space and have built an extensive network of partners who are always looking for new brand partner opportunities. Leave it to us to find a perfect fit who will align with your brand, vision and key performance goals.

+ Brand Activations & Build Outs

Creating memorable engagement opportunities as a brand can be tough; especially in the current environment. Tell us your story and what you’d like to achieve and we’ll build a knockout activation experience that consumers won’t forget. From custom trade booth fabrication to outside of the box promo merch, our team likes to push the envelope and create experiences that can’t be matched.

+ Event Planning

Looking to host an event, fundraiser, or team building experience but don’t know where to start? Our team will plan, manage, and execute the entire process, developing a ‘turnkey’ solution unique to your needs. With over 15 years experience hosting our own festivals and events (from 25 to 8000+ attendees) we know just how to leave your audiences with impressions that’ll last.

+ Hospitality Concepts & Project Management

Does your restaurant, hotel, or bar need a little refresh? We’ve worked with the best in the game (interior designers, top chefs, artists; some real industry all-stars) and opened some of the city’s top restaurants and venues. Using years of experience and industry specific knowledge, we provide a comprehensive, 360’ solution to reimagining your look, offerings, and overall brand presence, giving you the creative and competitive edge needed to succeed.

 

 
 

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