“We had the pleasure of working with Parade Agency on the development of our trade booth for the Lift & Co Vancouver 2020 Expo. We couldn’t have been more thrilled with the end product and the way the team brought our Solei, RIFF, and Good Supply brands to life at the show! Everything from ideation to development to execution was world class... kudos to Dax, Raphaela, Gabrielle, and the whole Parade team. We look forward to continue to build our relationship and our next project together.”

— Saw Tun, Senior Manager, Aphria Inc.

The Scope

With little over one month until Lift & Co., Canada’s largest Cannabis Expo, Parade was offered the opportunity to work alongside Solei, RIFF, and Good Supply to design, build, and execute an activation that told the story of three brands revolutionizing the way we think about cannabis.

The Result

In two days, Parade engaged, educated, and connected all three brands to over 2000 consumers. The 10’ x 20’ booth drew consumers in by offering three unique experiences, from fresh squeezed juices to hand pressed T-shirts designed by a local Vancouver artist; it was an instant hit.

Services

Ideation, Design, Brand Activation, Implementation & Execution.