“Dax and the Parade have been great to work with. Our festivals entail a lot of detail orientated work and planning and they were a great addition to our team. They bring creativity, organization and talent to whichever project they work on. I would definitely recommend their services!”

— Adam Blcoh, Hopscotch Festivals & Events

The Scope

Three years ago, Adam Bloch (owner of the then twenty-one year old Hopscotch Festival) approached Parade Agency in need of some assistance. The festival had plateaued and needed to be re-imagined in all aspects. Parade Agency accepted this challenge and began to work on not only re-branding the festival–but consulting on all aspects of the festival, from guest experience to marketing strategy… And everything in between.

The Result

Now in its 24th year, The Hopscotch Festival has seen a return to glory. In 2018 the festival sold out of its 7000 available tickets two weeks prior to the event. The event had more engaged exhibiting vendors than ever before, with glowing reviews and recommendations being shared well past the project’s completion. From this success came the launch of two new festivals that are now partnered with parade Agency. They both sold out in their inaugural years.

Services

Ideation, brand identity & design, marketing strategy and implementation, partnership development, event planning and production.