“Parade Agency curated the chefs and decor, and delivered the logistics for The Langley Auto Collection's inaugural Tour de Gourmet event. Dax and the Parade team succeeded in bringing Vancouver to Langley, allowing us to reward top clients with a special progressive dinner at multiple locations. We look forward to more success in the future with Parade.”

— Will Fong, The Langley Auto Collection

The Scope

After opening several new dealerships in the towns surrounding Vancouver proper, OpenRoad Auto Group began looking for a unique way to showcase these centres to their existing clientele–in a manner that would truly capture their attention.

Marketing Director Will Fong approached Parade to create an event that would appeal to all the senses. The result: a “dealership hop” that brought outstanding cuisine and cocktails from the city to the suburbs. Parade coordinated with the following Chefs to ensure a spectacular culinary experience at each dealership:

Chef Juno Kim of Juno Kim Catering
Chef Mike Robbins of Analena
Chef Josh Gale previously of Juniper restaurant
Chef Nico Schuermans previously of 3-Michelin star restaurants in Europe–and current Chef/Owner of Chambar

The Result

The event not only captured the attention of OpenRoad’s customer base, but served to strengthen existing relationships within it. By hosting a unique event that catered to the personalities of the customers, Parade leveraged OpenRoad Group as the most influential auto group in BC’s Lower Mainland.

Services

Ideation, implementation, partnership development, event planning & production.