“Our team approached Parade Agency with the task of refining our vision for Hotel Belmont, a redevelopment of a hotel property with a multi-hospitality concept in downtown Vancouver. Parade provided our group with a creative brief that gave a cohesive direction to steer our marketing strategy and concept. Parade's expertise and guidance allowed us to develop and perfect Hotel Belmont's unique and notable graphic identity and design.”

— Ted Wilkie, Hotel Belmont/At Home Hospitality

The Scope

Banter Room owners Ted Wilkie and Jasmine Mooney of At Home Hospitality and Azim Jamal of Pacific Reach approached Parade Agency with a task that was two fold.

First, they needed to develop a creative brief that would guide all design surrounding the hotel and its amenities. With multiple stakeholders, they needed to present clear direction and create a cohesive offering that resonated through all elements of the hotel.

Secondly, Hotel Belmont needed a unique brand voice that would note only come through copy, but be seen through the hotel’s graphical identity.

The Result

With the vision of Hotel Belmont communicated clearly and effectively in the brief, the team was able to spring into action, translating concepts to materials with minimal resistance. Hotel Belmont’s rebrand was a success; the hotel is now viewed as Vancouver premier boutique hotel for travellers and locals alike and a destination for travellers and locals alike.

Services

Ideation, brand identity & design.